Most agency owners I talk to are drowning. They’re juggling client calls, managing teams, chasing leads, and trying to stay on top of every platform update Google throws at them. I know because I used to be one of them.
At SpredX, we manage over 85 active retainer clients. That’s 85 websites, 85 ad accounts, 85 SEO strategies, 85 sets of expectations — all running at the same time. And here’s the thing: we do it with a small, lean team. No bloated overhead. No army of junior account managers. Just a tight crew that punches way above its weight.
The secret? AI isn’t coming to change how agencies work. It already has. And if you’re not using it, you’re falling behind — fast.
I Literally Have a Second Computer Running AI on My Desk
I’m not talking about using ChatGPT to write a caption once in a while. I mean deeply integrating AI into how my agency operates every single day.
Right now, as I write this, I have a separate computer on my desk running Claude — an AI that can access my desktop, my browser, and my tools. It’s pulling transcripts from every recorded meeting I’ve had, analyzing my conversations, and turning them into content. Blog posts, strategy documents, you name it.
“I literally have a separate computer set up on my desk where Claude Cowork is currently pulling every transcript of all of my recorded meetings. Then it’s creating blog posts in my words, in my tone.”
That’s not science fiction. That’s what I did this morning.
Every meeting I take gets recorded and transcribed by Fireflies.ai. That means every discovery call, every strategy session, every time I explain to a business owner why their website isn’t converting — all of that knowledge gets captured. Then AI processes it, organizes it, and turns it into assets I can actually use.
Why Most Agencies Are Using AI Wrong
Here’s what I see other agencies doing: they fire up ChatGPT, ask it to write a blog post, copy-paste the output, and call it a day. That’s not using AI — that’s being lazy with a fancy tool.
The real power of AI isn’t in replacing what you do. It’s in multiplying what you already know.
I’ve spent 16 years in digital marketing. I’ve built hundreds of websites, run thousands of ad campaigns, and had conversations with business owners across every industry you can think of. All of that experience and knowledge is sitting in my head — and now, in my meeting transcripts.
AI lets me take that expertise and scale it. Instead of my insights dying in a Zoom call that everyone forgets about by Friday, they become blog posts, training materials, and strategic frameworks that help every client we serve.
“We want to figure out the key to the castle once and then be able to repeat that across other clients in different areas.”
That’s the real game. Solve a problem once, systematize the solution, and deploy it everywhere.
The Tools That Actually Move the Needle
Let me break down the specific AI stack we’re running at SpredX and why each piece matters:
Fireflies.ai for meeting intelligence. Every client call, every internal meeting, every discovery session gets recorded and transcribed automatically. This alone saves hours of note-taking and means nothing falls through the cracks. When a client says “we talked about targeting those three neighborhoods” six weeks later, we can pull up exactly what was discussed.
Claude for content and strategy automation. This is where it gets interesting. Claude doesn’t just write — it thinks. I use it to analyze meeting transcripts, identify patterns across client conversations, draft content in my actual voice, and build out strategies. It’s like having a senior strategist who never sleeps and has perfect memory.
GoHighLevel for CRM and communication automation. We’re building automated follow-up sequences, appointment confirmations via SMS, and lead nurturing flows. The goal is that when a lead comes in, they get a response within seconds — not hours or days.
“If somebody submits a lead form, they should get a text within a minute saying hey, we got your info, someone’s going to call you.”
Speed matters. The business that responds first usually wins the deal.
What This Means for Business Owners
If you’re a business owner reading this, here’s what you should take away: the agencies that are investing in AI right now are going to deliver better results for less money. Period.
At SpredX, AI doesn’t replace our team — it makes them faster, smarter, and more consistent. Our developers aren’t writing every line of code from scratch anymore. Our strategists aren’t starting from a blank page. Our account managers aren’t manually tracking every deliverable.
That means more time spent on the stuff that actually matters: understanding your business, crafting strategy that drives revenue, and executing at a level that most agencies can’t touch.
We offer everything — custom websites, SEO, ads, social media, analytics — for $1,000 a month with no contracts. That pricing only works because we’ve built systems that let a small team operate like a big one. AI is the biggest piece of that puzzle.
The Bottom Line
AI isn’t going to replace good marketing. Bad marketing is still bad marketing whether a human wrote it or a robot did. But AI in the hands of experienced marketers? That’s a force multiplier.
If your agency isn’t talking about AI, ask them why. And if you’re a business owner doing your own marketing and feeling overwhelmed, let’s talk. We’ve built the systems to take that weight off your shoulders — and we’re getting better at it every day.
