Why Webinars Don’t Work for Small Business And What to Do Instead
You’ve spent weeks building the perfect webinar. You recorded your slides, set up the funnel, installed the software, and scheduled your first session for Thursday at 2 PM. Then you ran ads to get people to register. Three days later, your webinar happens. Twelve people show up (out of forty-three who registered). Two of them […]
How to Launch a New Service Without Losing Focus on Your Core Business
I’ve watched too many talented business owners crash and burn trying to do everything at once. They see an opportunity, get excited, and suddenly they’re juggling ten different projects—none of them getting the attention they deserve. Then they wonder why nothing’s working. The real skill isn’t launching new services. It’s launching new services without destroying […]
How to Build a Simple Marketing Funnel That Actually Converts
Most service business owners make the same mistake when building a marketing funnel: they overcomplicate it. They layer in email sequences, lead magnets, webinars, SMS funnels, retargeting campaigns, and five different offers. Then they wonder why nothing converts. The real issue? They’re trying to do too much at once. Here’s the truth: a simple funnel […]
Why Paid Ads Beat Organic Social Media for Service-Based Businesses
I’m going to say something that’s going to trigger every social media guru out there: if you’re a service-based business trying to grow, spending your time grinding on organic social media is a waste of your energy. I know what you’re thinking. “Rick, what about building an authentic community? What about organic reach?” Here’s the […]
Why Giving Away Your Expertise Is the Best Marketing Strategy You’re Not Using
I was on a call recently with a business owner who told me something that immediately caught my attention. She runs a furniture and interior design company, and she said: “We offer our interior design services free of charge as long as you’re shopping with us. And that has always lured people in.” She wasn’t […]
Digital Ads vs. TV: Where Should Local Businesses Actually Spend Their Ad Budget?
I still get asked this question all the time. “Should we be doing TV?” It usually comes up when a business owner hears about a local TV station offering some kind of ad package — maybe a few thousand a month for a certain number of spots. Sounds legit. Sounds like real marketing. And I […]
Your Website Is Never “Done” — And That’s a Good Thing
There’s a moment in almost every client relationship where I have to say something nobody wants to hear: your website is not a project. It’s not something you build once, check off a list, and move on from. Your website is a living thing. And the moment you stop feeding it, it starts dying. I […]
Why Every Ad Needs Its Own Landing Page – Stop Sending Traffic to Your Homepage
Here’s a conversation I have almost every week. A business owner comes to me frustrated. They’re spending money on Google Ads, Meta Ads, maybe even YouTube — and the leads aren’t converting. The clicks are there. The impressions are there. But the phone isn’t ringing. So I ask one question: where are you sending the […]
How I Use AI to Run an 85-Client Marketing Agency Without Losing My Mind
Most agency owners I talk to are drowning. They’re juggling client calls, managing teams, chasing leads, and trying to stay on top of every platform update Google throws at them. I know because I used to be one of them. At SpredX, we manage over 85 active retainer clients. That’s 85 websites, 85 ad accounts, […]
Why Slow Lead Follow-Up Is Killing Your Sales And How to Fix It Today
Let me paint you a picture. Someone finds your business online. They fill out your contact form. They’re interested, they’re motivated, they’re ready to have a conversation. And then… nothing. Your team gets to it tomorrow. Maybe the day after. By then, that person has already called your competitor, booked an appointment, and moved on. […]
